These can be really useful. You can send them out to media outlets, bookshops, festivals and other places that might be interested in your writing.
They should never be more than one side of A4. Get one done as soon as you have all of the details of the book. Then you can proactively send it out to people who might be interested in your work and also you can respond quickly to people who ask about your book.
Here are some tips:
ADVANCE INFORMATION SHEET
Your email address
Your telephone number
In the sidebar (left)
The Essential Details
INSERT COVER IMAGE HERE
Format: eBook – date of release
Paperback – date of release
Hard back – date of release
Available on Amazon, online & in all good book shops
Release Date: xxx (eBook) & xxx (paperback)
By Author name
INSERT AUTHOR IMAGE HERE
In the body of the text:
‘Book title’ by ‘author name’
Introduction to the book here – around 100 words. If you had to sell your book in 100 words what would you write. This is the section that will be read by the journalist – if any – so it needs to grab their attention, demonstrate the clear hook/appeal/USP from the get-go!
Here, write a short snippet from the book’s blurb/back cover text/synopsis.
About the author
You need a bio – an about us paragraph – that you can use across your marketing and press materials. It should include the obvious like where you live, how old you are, your family status but it shouldn’t be dry and boring. You need to sell yourself as much as your book. What makes you qualified to write your book? How long did it take you to write? Was there something exciting or different about you/your life before, during or after writing? What does the journalist need to know about you more than anything else? 120 words max.
In the final 100 words you should write comments from other people (no one related to you and not your editor ideally) who have read your book. Who do you know who is the most authoritative voice from your contacts list – ask them for a favour? Do you know someone who is already in the publishing world – it could be another author (though many are not big fans of being asked to write a review for another author in truth!) or a publisher or an agent. Either way now is the time to call in a favour and get some fab soundbite comments about your book that will provide credibility and attract the attention of the journalist.
In the footer
For more information interview requests or review copies please get in touch with xx by email and telephone xxxx
For this footer you might consider having white on a dark background.
You can tinker with the layout. However, this one works rather well.
See and example here.